Health & Fitness Email Copywriter: Avoid Wasting Time And Money By Hiring Someone That Specializes In Your Niche
Hi, I’m Timothy.
Email copywriter for health and fitness businesses.
As an email copywriter, I help passionate health and fitness entrepeneurs improve the results from their email campaigns.
Since starting my business I’ve helped many small- to medium sized companies across the US.
……and maybe I can help you too.
But let me first ask you a question.
Have you ever worked with a copywriter that:
- Wasn’t able to NAIL the tone-of-voice of your business?
- Didn’t “get” what your business is all about?
- Didn’t know what motivates your audience?
- Didn’t have an understanding of your industry?
…which resulted in disappointing results?
If your answer is yes to any of these questions: I’m not suprised.
Because that’s what I often find talking to health and fitness entrepeneurs.
It’s not suprising if you think about it.
Copywriters are a dime a dozen these days. They have no specialization. No niche. And they’ll write for anyone as long as it pays.
Me on the other hand?
Helping health and fitness entrepeneurs THRIVE was one of my main motivations for starting my freelance business.
See, writing for real estate, law firms or insurance companies would make me miserable.
I need to work on projects I’ll love for my own mental sanity.
Let me tell you why I started my copywriting business in the first place.
I’ve always had an interest in the human mind
For as long as I remember I’ve been fascinated by how psychology affects behavior. I’m a naturally curious person:”Why do people do the things they do?” is a question I often ask myself.
Because of this character trait, I thought I wanted to become a psychologist.
How glad I’m that I decided to study Marketing instead.
I got my own problems to worry about ;).
Let me be honest. During my study, I was never a straight-A student. But I excelled in the classes I was passionate about. English is a perfect example.
In my second year of school I had a revelation: I started to realize the amazing possibilities of online marketing.
There was just one problem: My school didn’t have ANY online marketing courses at the time. I was schocked (schools are always one step behind, aren’t they!)
But there’s a solution for every problem.
I decided to apply for a study abroad at the University of Missouri St-Louis. And chose online marketing as an optional course. Luckily, I was accepted into the university. And even got an IMF-scholarship.
I had some of the best time of my life in the US. And my time there also gave me a sense of direction. The online marketing course solidified one thing:
I want to pursue a career in online marketing.
Quickly after arriving back home, I applied for an SEO-internship at a small agency in Amsterdam. I got the job. And started writing blog posts, doing outreach and some technical SEO for small to medium-sized companies. All of them, in different industries.
I truely enjoyed working for the agency. But the longer I worked there, the more I started realizing something……
I wasn’t passionate about the companies I was working for…
And I knew I wasn’t going to stay happy working for these companies.
This got me thinking:
“How can I start a business where I can combine my experience with my passions and interests?”
The type of companies I wanted to serve was an easy answer.
For the longest time, I’ve had an obsession with everything related to health & fitness. The way exercises, nutrition, supplements and medicine affect the body and mind is fascinating to me. I’ve had points where I was religiously reading scientific research. I’ve been an avid gym goer since age 17. Heck, I’ve even bought countless health and fitness products.
I quit my job to start my copywriting business
So, I took a leap of faith and decided to quit my last job. And started working as a freelance copywriter for health and fitness businesses.
At first, I was still a jack of all trades. I was writing just about anything. Blog posts, ebooks, video scripts, sales pages: you name it.
But as I got more experienced I started realizing ONE thing.
Email marketing has the highest ROI
That’s why I also decided to specialize in email marketing.
Best. Decision. Ever.
I finally found my “Ikigai”
Now, I write persuasive emails by getting into the heads of health and fitness consumers. By doing so, I help passionate health and fitness entrepreneurs gain an edge by:
- Speaking to their target audience deeper motives
- Evoking emotion to get their audience invested in their brand
- Persuading their target audience to increase your sale
Here’s how I can help you:
Get in touch
I appreciate you for reading this far. Is your business in one of these niches:
- Fitness & Exercise
- Weight loss
- Skin care
- Chronic pain
And are you already making a profit from your email list?
Then we might be a good fit.
To make sure we’re a good fit?
Reach out to me by filling in my contact form.
The form will give me some essential information about your business. And it will let me know what you need help with.
I’ll get back to you within 24 hours to set up a time for an introductory call.
-Timothy, the bald health and fitness email copywriter