Hi, I'm Timothy
I help supplement and health brands scale predictably with high profit margins
…through Disarming Meta Creatives and Identity-driven Retention that turn acquired customers into loyal fans.
$1M+ — In tracked client revenue
Top Rated Plus — On Upwork
10+ Years —Marketing Experience
If you're a supplement or health founder, you'll probably agree when I say...
Scaling your business feels harder than ever in 2026.
Because while you’re putting in 60-hour weeks juggling ads, formulation, suppliers, team calls and everything else that lands on your desk…
Meta keeps changing the rules and making your life harder.
Compliance has become much stricter.
And since Andromeda, Meta not only demands more creative diversity.
Winning ads also burn out at a way faster rate then before.
So you increase your creative output by hiring an agency that promises a constant stream of new ads.
But to keep up with the demand?
A lot of creative teams now use AI to pump huge volume of generic ads that look different on the surface, while too many of the underlying angles stay the same.
It creates the appearance of creative diversity on a spreadsheet.
But it leads to lackluster results.
On top of that, too many of these ads are aimed at middle of the funnel or bottom of the funnel.
Which puts you in direct competition with every other brand.
The real opportunity to scale your business sits higher up the funnel.
With unaware and problem-aware prospects who aren’t actively looking for your product yet.
Reaching them takes genuinely original concepts, not another recycled UGC script.
Without a steady supply of those stronger ideas, scaling predictably becomes very hard.
And that’s only HALF the problem you’re dealing with because:
Not enough of your first-time buyers are coming back
Even when you find winning creatives and acquire customers at an acceptable CAC…
The economics of your business still breaks down if too few of them buy again and become actual fans of your brand.
And that may be exactly what’s happening in your business.
You also have a problem with customer retention.
It just doesn’t always look like one at first.
– Sometimes it shows up in your email campaign calendar depending too heavily on promotions
– Sometimes it shows up in a weak or non-existant loyalty system
– Sometimes it shows up in a post-purchase that isn’t doing enough to move first time buyers toward a second purchase.
The result is the same.
Too many acquired customers buy once and disappear.
Which means you have to go back to Meta and pay to replace them.
Which makes every increase in CAC more dangerous.
Ultimately, if you want to scale predictably without sacrificing your margins, you need to solve both sides of the equation.
You need strong (top-of-funnel) creatives that make customer acquisition more predictable.
And you need retention systems that increase the LTV of every customer you acquire.
I have good news for you.
I can help you with both.
What my clients had to say about working with me
Here’s how I can help you scale more predictably and with higher profit margins
Disarming Facebook Ad Creatives
Disarming Facebook Ad Creatives deliver a steady supply of genuinely diverse ads, so you find winners consistently instead of waiting for the next one to show up.
Instead of pumping out generic AI variations with a different hook or visual, I map the buyer types, angles and awareness levels behind your product, so Meta gets real creative diversity to test.
That means a more steady pipeline of winners, more entry points at the top of the funnel, and a more reliable path toward lower CAC.
Email Retention & LTV Audit
Find out where acquired customers are slipping through your backend before you spend more money replacing them.
I audit your flows, campaigns, segmentation, deliverability, post-purchase journey and loyalty strategy to uncover what is limiting repeat purchases and LTV.
You’ll receive a personalised video walkthrough and a prioritised action plan showing what to fix first, why it matters and where the biggest opportunities are hiding.
Identity-driven Email Retention
Your email marketing should do more than send offers and remind customers it is time to reorder.
I can help you manage the strategy and execution behind your flows, campaigns, segmentation, post-purchase journey and loyalty systems to increase repeat purchases and LTV.
But I also add a deeper layer.
Identity-driven Retention that builds emotional connection by reinforcing what the product helps the customer become, achieve or believe about themselves.
The result is a retention system that turns first-time buyers into actual fans of your brand.
What makes me different
I’ve spent more than 10 years in marketing, with the last eight specialized in supplement and health brands.
I started as a direct-response copywriter, writing sales pages, landing pages, Meta creatives and email campaigns before specializing in retention.
Over the years, I’ve worked with seven-, eight- and even nine-figure ecommerce, including Nutrifoodz, vidaXL and 1st Phorm, alongside more than 50 smaller businesses and health coaches.
One of the most important was Nutrifoodz, a supplement brand I worked with for four years.
I helped build and optimize their retention system and throughout that partnership, retention and customer lifetime value kept climbing.
That experience reinforced something I now believe strongly:
Most agencies and freelancers specialize in one side of the customer journey.
They either focus on acquiring customers through Meta…
Or they focus on retaining them after the sale.
But those two sides of the business don’t operate separately.
The creative that acquires a customer shapes what they expect from the product, how they see the brand and why they decide to buy.
Your retention strategy then has to continue that same conversation after the purchase.
When those two sides are disconnected, the journey feels disconnected too.
The ad makes one promise.
The emails tell a different story.
And the relationship never develops beyond the transaction.
That’s why I approach acquisition and retention as one connected system.
I carry the same customer psychology used in paid acquisition into your flows, campaigns, post-purchase experience, segmentation and loyalty strategy.
So the message that wins the first purchase doesn’t disappear the moment the customer buys. It gets reinforced.
Instead of treating the first purchase as the finish line, the entire journey is designed to move that customer toward a stronger relationship with the product and your brand.
I also understand the realities of marketing supplement and health products caused by stricter compliance and competitors making similar promises.
And the challenge of building trust and desire without overclaiming.
Every brand is different, but I’m not starting from zero or learning the market at your expense.
Your business won’t become another account in a queue
I only work with a maximum of two clients at a time.
Not seven.
Not five.
Two.
That gives me the time to properly understand your strategy, your customer, your product and the problems across the full journey.
It also means I can investigate what is actually limiting growth instead of simply producing more assets or optimizing whatever is already there.
Your business gets the depth of attention it deserves, not whatever time is left after six other client accounts have been handled.
Before you reach out: what you should know about me
- 100% Job Success Score — across 50 completed projects on Upwork
- Top Rated Plus — top 3% of freelancers on the platform
- Clients include 7 & 8-figure supplement brands and Inc. 5000 agencies
- 70+ businesses served across 8+ years
Author of two marketing books
Besides the work I do for clients….
I’ve also written two books on marketing psychology and offer creation.
These books have helped freelancers, consultants, and brand owners understand what actually makes people buy.
Click on the buttons below to learn more.
Ready to make acquisition and retention work as one growth system?
I’m selective about the brands I work with.
I only take on projects where I’m confident I can identify a meaningful opportunity across your Meta creative strategy, customer retention, or both.
And because I work with a maximum of two clients at a time, it’s important that we’re a strong fit in terms of goals, expectations and how we work together.
If you’re an established supplement or health brand struggling to find enough winning creative concepts, increase LTV or scale without sacrificing your margins, let’s talk.
Not ready to reach out yet?
No problem.
Let me show you what’s actually driving profitable growth for supplement and health brands in 2026.
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