Meeting a man who survived the infamous S-21 prison (Cambodian Genocide)
What do you say to a man who survived a genocide, who was tortured for 12 days straight, and saw his wife get killed in front of his own eyes… …all by his own countrymen? I know what you’re thinking: That’s an absurd question. But not too long ago I met a man who had…
Are Your Testimonials Costing You Money?
Testimonials. Every business needs them. Because they’re an unbiased voice of your customer. A genuine expression of how they experienced your product. They help you build social proof. One of Cialdini’s 7 key influences of persuasion. You could almost say they have a magical power: They can take away that last bit of consumer doubt…