Are Your Testimonials Costing You Money?
Testimonials. Every business needs them. Because they’re an unbiased voice of your customer. A genuine expression of how they experienced your product. They help you build social proof. One of Cialdini’s 7 key influences of persuasion. You could almost say they have a magical power: They can take away that last bit of consumer doubt…
11 Critical Mistakes Health & Fitness Companies Make In Their Email Marketing
Sometimes you hear these silly reports about email marketing being dead. But nothing is further away from the truth. Most entrepreneurs report email is their most profitable marketing-channel. And that shouldn’t be suprising. Because email IS and will ALWAYS be an inexpensive way to build a relationship with your audience. It has the unique ability…
