Do you want to quickly scale your health or fitness business to 6-figures and beyond?
Then you need to build a cult-like following.
And while there are many tactics you can use to build a cult-like following…
The one that I’m talking about is super easy to implement. And it can yield big results in a very short amount of time.
Want to know what it is?
Ok, I’ll tell you.
It’s consistently exposing you and your ideal customer’s COMMON ENEMIES.
Let me explain.
As an entrepreneur, you have a “reason why”. Something that motivates you besides the money.
…or at least, I hope?
These are usually negative things you see happening in your industry; things that make your blood boil. And—ultimately—that you want to change.
The thing is, these things shouldn’t just be a part of your mission; you also need to express them to your subscribers frequently.
Well, not only do people bond over common enemies (which is why people love to gossip).
Allso consider this: the majority of businesses get around 70% of their revenue from a small group of buyers.
These are your “raving fans”, or “brand evangelists” (or whatever you like to call them) that buy your up-sell, cross-sell and cross-dimensional sell.
Here’s the thing with these types of buyers: they’re HIGHLY opinionated. And they have very strong opinions about (parts of) the industry/niche you’re in.
So, a fantastic way to win them over. And get them to spend money on your product/service instead of one of your competitors?
By being just as vocal as about the things they hate. Or, in other words, by exposing your common enemies.
Do it often enough and you will have the key to their hearts.
Want some proof of the power of exposing your common enemies?
Take the UFC for example.
The fighting promotion was bought for 2 million by the Fertitta brothers in 2001. In just a couple of years they were 45 million in debt.
But the company was sold in 2016 for a whopping 4.2 billion dollars.
What happened? And how did they manage to grow so rapidly?
One of the keys was frequently exposing a common enemy: boring fights.
Let me explain.
Showing the most exciting fights is part of the UFC’s mission.
And they make that very clear all the time.
Not only to their fighters. But they also take jabs at BOXING all the time.
They blame boxing promoters for putting on boring fights. And not letting their fighters fight the very best.
Because, in the long run, it’s more profitable to let them face weaker opponents. So, they maintain their undefeated records.
This strategy has paid off for the UFC because they tapped into the feelings of a lot of fight fans. And won over a lot of loyal fans.
The UFC became the fastest growing sport in the world with a $7 billion-dollar value.
You can learn from the UFC’s example. And apply the same tactic to your business.
You just have to figure out what you and your ideal customer’s common enemies are.
So, let me ask you this: Do you know who they are? If not, remember this: if you’re not against anything, you don’t really stand for anything.
And building a cult-like following will be very difficult.
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