Making time-sensitive offers in your emails is the perfect way to push your “fence-sitting”  prospects off the fence.


Because they play into people’s FEAR OF LOSS.

You see, people HATE feeling like they’re about to lose out on something. And by something, I mean things like money, a great opportunity, or an amazing deal.

Some studies have even suggested the fear of loss is 2x more powerful than the hope for gain.

But that’s not the only reason.

Another reason is the fact that people are notorious procrastinators. This holds true even for the most disciplined among us. It’s simply how our brains works!

So, unless you give them a great reason to act now… they probably won’t.

The thing is, making good time-sensitive offers is not as easy as it seems. 

Simply slapping a timer at the end of your emails and saying something like: “Price goes up before [insert date and time] make sure you don’t miss out” is not enough. 

In fact, you can even cause distrust with your audience if you use this approach.


Because every company under the sun is using them in this exact way.

So, there’s a high chance your subscribers have seen these types of offers before.

That’s why you need to be smarter than the average business.

You do that by giving a GREAT REASON for your time-sensitive offer.  Want an example of an email with a great reason for the time-sensitive offer?

Here’s an email I got from Kevin Rogers. Kevin runs a paid community called “Copy Chief”. A community for copywriters who want to improve their skills and network with business owners:

Subject title: Heads up… I’m raising the price for Copy Chief Live tickets (get yours today)

Hey Tim,

Want to make sure you get the heads up…

I know there are a lot of people who have ‘mentally committed’ to going to Copy Chief Live this year. They know they’re going, but they just haven’t bought their ticket yet.

After all, there’re still a couple months until the event.

What’s the rush, right?

I do the same thing sometimes… even if I know I’m going to invest in something, it usually takes a looming deadline for me to actually take action.


I wanted to give you a friendly ‘shove off the fence.’

This week, I’m raising the price for tickets to Copy Chief Live.
Right now, they’re on sale for $899.

But at the end of the week, the price goes up to $1,299 (a $400 increase). Soon after, they’ll be available at the full retail price of $1,999.

Yes, it’s a substantial increase. But I want to reward people who take action. And the earlier we sell out (we always do), the earlier we can finalize all the details.

So, if you know you are definitely coming, do yourself a favor: save some money and grab your ticket today:

Click here to see who’s speaking and get your Copy Chief Live 2019 ticket (save $400 – offer expires soon)

See you there,

Kevin Rogers”

Kevin’s email is great for a number of reasons: It gives a great REASON WHY the price is going up.

It relates to the reasons why I might have postponed buying a ticket.

And it made me feel like a person, instead of some idiot he can pressure into buying.

So, make sure your time-sensitive offers:

  • Have a great reason why
  • Feel personal and pleasant
  • Address objections
  • And—if possible—relate to your subscribers desires and goals

Do it and watch your sales skyrocket!